This is Day 3 of LFW and it's been a really great experience so far. This is my first season exhibiting in the BFC Designer Showrooms which is part of the many reasons my label has definitely taken a step forward this season.
Friday was my first day where I met lots of interesting press and talked non stop about my collection. In the evening we had the launch of the sparkly new initiative between the BFC and Boden, Future British, which I am very honoured to be part of. It was held at the Union Club in Soho and I had an adorable little library room at the top of the building in which to show off my work. We transformed the space into a simple yet effective expression of my collection and aesthetic by recreating my signature stripes using the books on the shelves. We had framed Lookbook photos as well as amazing signs designed by Ventura Signs - mine was in Helvetica, naturally.