Welcome to the New Look CC-J
I am so excited to finally reveal our new website and of course the new collection!
A year ago I decided the brand needed restructuring. As a small business, the fashion industry was making every aspect a huge struggle. So I decided to find a way to make my 'small business weaknesses' into my strengths.
It's taken a full year but we did it! We've re-branded, honed our designs and really nailed down what makes CC-J special.
The New Logo
Our new logo was created by my husband and brand designer, Lee . Here is the new identity in his words:
'Caitlin's journey has been inspiring and we believe that the new direction should reflect that. The brand comes from very humble beginnings. In the early days, all of Caitlin's pieces were created by hand and crafted at home in her parents attic. Caitlin's personal passion for the design and the craft inspired the logo ID.
The ID is based on Caitlin's very own signature. By sampling and analysing her handwriting, we were able to design a beautiful looping typeface that is energetic and full of character.
The mark is a direct reflection of Caitlin, linking back to her hand craft, her sign off and approval of quality and her personal passion and involvement throughout the creative process.
So enjoy the new site, enjoy shopping the new collection and I can't wait to hear what you all think of our hard work.